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The Only 2 Ways to Reach Your Customers
The Only 2 Ways to Reach Your Customers by Andrew Cooke, Growth & Profit Solutions There are two ways to market to and gain customers, and two ways only. Either you reach out to them, or they are...
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5 Ways to Build Your Leadership Brand
5 Ways to Build Your Leadership Brand by Andrew Cooke, Growth & Profit Solutions Many companies have an ad hoc approach to developing their leaders, developing them as and when necessary to help...
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Five Strategic Tips for a Profitable Future
Five Strategic Tips for a Profitable Future by Andrew Cooke, Growth & Profit Solutions A recently published book, Understanding Michael Porter: The essential guide to competition and strategy...
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Three Tips for Express Success
Three Tips for Express Success Quick ways to build success and momentum by Andrew Cooke, Growth & Profit Solutions When we come back from summer holidays, New Year celebrations or other breaks we...
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The Exactitude of Attitude
The Exactitude of Attitude How attitude is a good predictor of prospective employee success, and how you can identify those with the right attitude for your business. by Andrew Cooke, Growth &...
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Managing the “Peter Principle” – Developing Key Leadership & Management Skills
Managing the “Peter Principle” – Developing Key Leadership & Management Skills by Andrew Cooke, Growth & Profit Solutions What are the risks of poor leaders, what are the key skills and...
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The Trials of Leadership Styles
The Trials of Leadership Styles by Andrew Cooke, Growth & Profit Solutions Adapting your leadership style for effective results – balancing task- and people-oriented leadership. When organizing a...
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Stop-Start-Continue for Individual and Team Growth
Stop-Start-Continue – 3 Steps for Individual & Team Growth by Andrew Cooke, Growth & Profit Solutions 3 Steps to Develop You and Your Team – Raise Performance, Achieve Outcomes. How often do...
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Attitude vs. Aptitude
Attitude vs. Aptitude How attitude is the driver of success and how to help people succeed. by Andrew Cooke, Growth & Profit Solutions In a previous article, “The Exactitude of Attitude”, we...
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Creating Peer Pressure
Creating Peer Pressure How to design and create peer pressure to align people and efforts. by Andrew Cooke, Growth & Profit Solutions Peer pressure is a useful way to get people to work together....
View Article6 Reasons Why to Emotionally Connect with Your Customers
Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which...
View ArticleUsing the Value-Price Seesaw to Make More Money
“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a...
View ArticleWhat Do You Think?
by Andrew Cooke, Blue Sky GPS In an interview with the New York Times, Bill Marriott, chairman of the Marriott Hotel Group, shared this useful piece of advice. He explained that as a young officer in...
View ArticleProfit From Constraints
When having less provides you with more By: Andrew Cooke, Blue Sky GPS Operating in a tight and volatile marketplace is challenging, but it is also full of opportunity. Companies often look at the...
View ArticleThe Conflict Outcomes Matrix
The four alternative results you can realize in any conflict There are four outcomes that can result from a conflict between the two main protagonists, depending who ‘wins’ and who ‘loses’. The...
View ArticleWhat Do You Need to be Successful?
And the answer is…… So you want to be successful? But is that enough to be so? We all know that just because you want something does not make it so. Success requires one thing and one thing only –...
View ArticleHow to Cut Costs Without Drawing Blood
Six ways to use money and assets effectively When times are hard, and business is slower, harder to get, and less certain, many companies engage in slashing costs. And they go for that which is most...
View ArticleLeveraging Deadlines
How to use deadlines to your advantage We often live in fear of deadlines or see them as the main source of our stress. You know how it goes: “Only two months left to make your annual target”, “The...
View ArticlePeter Drucker on Marketing
Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: “Because the purpose of business is to create a customer, the...
View ArticleFive Strategies for Growing Successfully
Not all growth is good growth, five tips to help you ensure that growth is good Do you want to grow your business? If so, do you know how you are going to grow the business? And are you aware of the...
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