6 Reasons Why to Emotionally Connect with Your Customers
Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which...
View ArticleUsing the Value-Price Seesaw to Make More Money
“Price is what you pay, value is what you get!” – Warren Buffett Are your prices too low? Are you not getting paid enough? Do your customers do not appreciate what you do for them? If so, then I have a...
View ArticleWhat Do You Think?
by Andrew Cooke, Blue Sky GPS In an interview with the New York Times, Bill Marriott, chairman of the Marriott Hotel Group, shared this useful piece of advice. He explained that as a young officer in...
View ArticleProfit From Constraints
When having less provides you with more By: Andrew Cooke, Blue Sky GPS Operating in a tight and volatile marketplace is challenging, but it is also full of opportunity. Companies often look at the...
View ArticleThe Conflict Outcomes Matrix
The four alternative results you can realize in any conflict There are four outcomes that can result from a conflict between the two main protagonists, depending who ‘wins’ and who ‘loses’. The...
View ArticleWhat Do You Need to be Successful?
And the answer is…… So you want to be successful? But is that enough to be so? We all know that just because you want something does not make it so. Success requires one thing and one thing only –...
View ArticleHow to Cut Costs Without Drawing Blood
Six ways to use money and assets effectively When times are hard, and business is slower, harder to get, and less certain, many companies engage in slashing costs. And they go for that which is most...
View ArticleLeveraging Deadlines
How to use deadlines to your advantage We often live in fear of deadlines or see them as the main source of our stress. You know how it goes: “Only two months left to make your annual target”, “The...
View ArticlePeter Drucker on Marketing
Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: “Because the purpose of business is to create a customer, the...
View ArticleFive Strategies for Growing Successfully
Not all growth is good growth, five tips to help you ensure that growth is good Do you want to grow your business? If so, do you know how you are going to grow the business? And are you aware of the...
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